💡"Most marketers' failures and disappointments result from giving confusing directions or no directions at all." - Dan Kennedy (Speak to Sell) "I'm just looking." "I'll think about it and get back to you." "While you're at
💡"You should think about all advertising decisions in this context: Is this crafted and aimed to attract the customer I want?" - Dan Kennedy (Why Advertising Fails) "The guys up the street are cheaper." "Can't you do it for any less?" "
News
This is Insider Marketing Letter, a brand new site by James Peterson that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is
