Don't Fumble Your Authority
I'm sitting in a chair at church, looking up at the stage. There's a guest pastor this week, and I'm curious about what message he'll share. But not even 30 seconds in, I've lost interest. It wasn't something
The Only 2 Sure-Fire Ways to Sell a Product No One's Buying
You sit down in your chair at the start of another day. You're racking your brain trying to answer a single question. A question that seems to haunt you. "I have a great product. Why is no one buying?!" You're probably right. You probably
The Pathetic Reason You're Broke While Your Competitors Get Rich
💡"Most marketers' failures and disappointments result from giving confusing directions or no directions at all." - Dan Kennedy (Speak to Sell) "I'm just looking." "I'll think about it and get back to you." "While you're at
How to Get Rid of Cheap, Penny-Pinching Clients For Good (Even If You've Tried and Failed Before)
💡"You should think about all advertising decisions in this context: Is this crafted and aimed to attract the customer I want?" - Dan Kennedy (Why Advertising Fails) "The guys up the street are cheaper." "Can't you do it for any less?" "
